Custom Beer Coasters, Printed for the Taproom
The coaster sits under every pint you pour. We print custom beer coasters on absorbent pulpboard — your branding, tap list or QR code on one side or both — for breweries, taprooms, beer festivals and release nights, by the case.
Everything you need to know about custom beer coasters
Custom beer coasters are absorbent pulpboard coasters printed with your brewery’s branding — logo, beer names, tap list, event artwork, or a QR code that opens your menu. They do the humble job of catching condensation and drips, but they also occupy the single best piece of marketing real estate in the building: the four inches directly under a customer’s glass, in their eyeline for the whole visit.
Choosing well comes down to the pulpboard weight (how absorbent and reusable the coaster is), the size and shape, and what you print on each side. This guide walks through the common pulpboard weights and how they behave across a night of service, the sizes and shapes available, tap-list and QR printing, and how case pricing works from a single taproom order up to festival scale. Already know your spec? Request a custom quote with your artwork and quantity.
The cheapest ad your brewery will ever run sits under the glass
A plain white coaster protects the bar. A custom beer coaster does that and works the room — every pour puts your logo, your newest release, or a scannable tap list directly in front of a customer who is already drinking your beer and deciding what to order next.
Eyeline marketing
The coaster is read every time the glass lifts. Print the flagship on one side and the seasonal release on the other and let the bar top sell it.
Scannable tap list
A QR code on the coaster opens your current tap list, loyalty signup or event calendar — the menu updates without reprinting a thing.
Built for beer service
High-absorbency pulpboard soaks up condensation and head overflow, keeps glasses from sticking, and survives more rounds than thin stock.
From your artwork to the bar top in four steps
Send your artwork
Logo, label art or event design — plus your size, pulpboard weight and quantity.
We design & proof
We fit the art to the coaster, set both sides, and send a digital proof.
You approve
Confirm the proof, sides and quantity. Nothing prints until you sign off.
We print & ship
Coasters are printed, cut, boxed by the case and shipped to your door.
Beer coaster weights: how thick should you go?
Pulpboard is measured in points (thousandths of an inch). Thicker board holds more liquid and survives more rounds before it curls — which is why taprooms and festivals usually spec differently. Here’s how the common weights compare.
Absorbency and reuse by pulpboard weight
Typical rounds of service before a coaster curls or saturates — generic ranges; humid patios and sweaty glassware shorten every board’s life.
| Weight | Feel | Best for | Typical life |
|---|---|---|---|
| 40pt Lightest | Thin, flexible | One-night events, high-turnover promos | ~1 round |
| 60pt | Standard pub board | Beer festivals, tasting events, handouts | 2–3 rounds |
| 80pt Popular | Thick, substantial | Taproom daily service, brewery bars | 4–6 rounds |
| 120pt | Heavyweight slab | Flagship branding, retail keepsakes | Full night+ |
Pulpboard that earns its place under the glass
Beer coasters are cut from high-absorbency wood-pulp board — the same class of material the classic European beer mat is made from. It wicks condensation off the glass instead of letting it pool, keeps pints from sticking to the bar, and takes crisp full-color printing on both sides without the ink sealing the surface.
Because pulpboard is uncoated paper fiber, it’s also one of the most sustainable pieces of bar kit you can order: recyclable, compostable in most programs, and typically produced with a high recycled-fiber content. When a coaster has soaked up its last round, it goes in the bin without guilt — and there’s a fresh one printed with your next release waiting in the case.
- High-absorbency pulpboard — wicks condensation, no pooling
- Full-color printing, both sides — art on top, tap list or QR underneath
- Uncoated surface — glasses don’t stick or slide
- Recyclable & compostable — plain wood-pulp fiber, no laminate
- Die-cut edges — clean rounds, squares and custom shapes
- Case-packed — boxed for storage behind the bar
Put the whole taproom on a coaster
Two-sided printing
Brand side up, working side down — logo on the face, tap list, QR code or event promo on the reverse.
Tap-list & QR printing
Print a QR code that opens your live tap list, online store or loyalty signup, so the coaster never goes out of date.
Shapes & die cuts
Classic 4" rounds and squares, plus custom die-cut shapes — a hop cone, a can silhouette, your logo’s outline.
Pulpboard weight
40pt event stock to 120pt heavyweight — matched to how long each coaster needs to survive.
Series & split runs
Run four beer designs across one order so every table gets a mixed set — collectors do the rest.
Event editions
Release-night, anniversary and festival editions with dates and one-off artwork, priced by the case.
Coaster palettes that read across a dark bar
A coaster is read at arm’s length in taproom light, often under a wet glass. High contrast wins. Common directions our brewery customers take:
We print full color to your label artwork and can match Pantone brand colors — send the can art and the coaster will sit next to it seamlessly.
How to choose the right custom beer coaster
Match the board to the setting: how long each coaster needs to last, how it will be handed out, and what the reverse side should be doing for you.
| Where they’ll work | Weight | Size & shape | Reverse side |
|---|---|---|---|
| Taproom daily service | 80pt | 4" round or square | QR tap list |
| Beer festival booth | 40–60pt | 4" round | Booth number + social handle |
| Release night / anniversary | 80–120pt | Custom die cut | Beer story + date |
| Distributor & account support | 60pt | 4" square | Flagship lineup |
| Retail & merch shelf | 120pt | Boxed set of 4 designs | Series artwork |
Not sure which weight fits? Tell us the venue and pour volume and we’ll recommend a spec with your quote.
One coaster, every pour
How custom beer coaster pricing works
Coasters are priced per piece, and the unit price falls fast with volume because setup is shared across the run. Your quote depends on four things: pulpboard weight, size and shape, one- or two-sided printing, and total quantity. Standard rounds and squares in volume are the best value in the building.
Custom beer coaster questions, answered
What’s the minimum order for custom beer coasters?
What pulpboard weight should a taproom use?
How absorbent are pulpboard coasters, really?
Can you print on both sides?
Can I put a QR code on the coaster?
What sizes and shapes are available?
Can I split one order across multiple beer designs?
Are the coasters recyclable?
What artwork format do you need?
Can you match our brand colors?
What’s the turnaround time?
Do you ship to festivals or multiple venues?
Do you offer samples before a full run?
How do I get a quote?
Ready to put your beer on the bar top?
Send your artwork, weight and quantity — we’ll send back exact pricing, a two-sided proof and a production timeline. Festival deadlines welcome.
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